Incubation 2025

The Nubia Lab artist community includes promising emerging artists and some well-known artists working in VR, AI, and other new technologies, who participated in Nubia Lab and IMMENSIVA Residences or shows.

Xavi Bové

Xavi Bové is a Spanish new media artist and visual composer whose work bridges art, sound, and technology. Fascinated by contrasts such as tradition and innovation, the organic and the digital, he explores time, memory, human perception, and our relationship with the environment. Trained as a Sound and Image Telecommunications Engineer, he expanded into audiovisual art with postgraduate and master’s studies. Bové has exhibited and taught internationally, directing festivals such as FIMG and currently leading the Digital Arts Degree and Master’s at La Salle Barcelona Campus. His work spans projection mapping, light, and digital media, earning awards for both artistic and musical achievements across opera, electronic music, and immersive performances.

Sam Potter

Sam Potter is an artist, musician, and writer whose work blends speculative design and storytelling to imagine better possible futures. Through research-driven, multisensory projects, he explores the human and emotional dimensions of emerging technologies, translating complex systems like artificial intelligence into poetic and accessible art forms. As a consultant futurist, he has collaborated with institutions such as Secret Cinema, Universal Records, Domino Records, and Warp Publishing. His practice champions human imagination at the intersection of creativity and technology, questioning how innovation reshapes our sense of self and our place in an increasingly automated world.

Matt Grimble

Matt Grimble is an audiovisual artist whose work bridges the physical and virtual worlds. After years working across music, film, theatre, television, and immersive media, he now transforms technical processes into expressive, often surreal creations. Fascinated by manufacturing systems and the possibilities of code, Grimble’s practice explores where function meets imagination, turning the mechanical into something unexpectedly poetic and human

Olya Melnykova

Olya Melnykova is a Ukrainian visual artist, researcher, and software developer based in Barcelona. With a background in Computer Science and a current Master’s focus on Digital Arts and AI, she merges technology and creativity to design interactive experiences. Her work often explores human connection, mental well-being, and the intersection of traditional art with modern tools.

Nial Hill

Niall Hill is an immersive artist and lecturer in Immersive Factual Storytelling at UCL. He has an MSci in Neuroscience and spent two years at the BBC producing award-winning VR works including Doctor Who: The Runaway. Recent work includes Hereafter, a VR installation exploring afterlife beliefs, and Eight Million Gods, a 360VR documentary on Japanese Shinto. He composes music as Borrowed Body. His current work and research explore depth psychology, symbolism, and belief through immersive technologies.

Nereides Efimeres

Nereides Efímeres is a first-person video game where the player explores Sofia Crespo’s creative process. The team is composed by: Aina RN. Level designer and concept artist specialized in videogames, worldbuilding, environment design and immersive experiences. Laia Rueda. Videogame designer with a versatile 3D generalist background. Possesses real field experience in narrative design and 3D production for engines such as Unity. Marta Rabella. Concept artist for 2D animation, videogames and comics in love with character design and worldbuilding. Maria Cuní. Visual artist specialized in 2D illustration and 3D modeling, with a focus on character design, environments, and visual storytelling. Work combines traditional digital techniques with modern tools.

Kat Pegler

Kat Pegler is a Creative Director, interdisciplinary artist, and researcher working at the intersection of culture, climate, and technology. Her practice explores how imagination can become infrastructure for change, bridging sound, ecology, and immersive media to design inclusive, sustainable futures. Through spatial audio, future folklore, and collaborative innovation, Kat creates work that cultivates empathy with the environment and expands cultural possibility. Kat’s projects fuse research with experimentation, pushing creative boundaries to reimagine how we relate to place, technology, and the living world.

Jessie Yu

Jessie Yu is a digital artist and interaction designer based in Barcelona, with a Fine Art degree from Winchester School of Art, UK. Her practice combines creative coding, generative systems, and spatial interaction. Influenced by ecological rhythms and philosophical inquiry, her projects have been presented internationally in Beijing, Hangzhou, Milan, London, Berlin, Amsterdam, and Barcelona.

Daniel Sabio

Sabio AKA The Glad Scientist (b. 1988, Augusta, US), are a Puerto Rican conceptual media artist based in Barcelona. Blending poetry, music, and technology, their work spans from intimate audio experiences to large-scale immersive installations. Through layered concepts, they explore cognition and the evolving human–technology relationship. Their projects have been featured at major festivals such as Ars Electronica, Sonar+D, and the Venice Biennale di Cinema. Alongside a global career in creative studios and residencies, Sabio teaches AI animation and system design at La Salle University and leads Barcelona’s TouchDesigner community, TDBCN.