Program Description

NUBIA LAB INCUBACIÓ IA MÓNS 2025 is a 12 weeks incubation program r for digital art projects that fuse Artificial Intelligence (AI) and Extended Reality (XR). We hand-pick five projects  that have already moved past the concept stage and come equipped with a working MVP. Through hands-on technical sprints, UX/UI masterclasses and full-spectrum 360° mentorship, participants refine their prototypes. In November, the two standout projects earn a ticket to an international super-acceleration phase—with a strategic approach and possible presentations in festivals like Cannes XR, Venice Immersive, VRDays, Chroniques, and other top-tier events. Built on ethical, sustainable practices, our mission is to spark bold innovation, boost competitiveness and put Catalonia’s creative talent on the world stage. The format is hybrid (online and in-person).

Eligibility & Who Should Apply

You’re a great fit if you:

• Already have a Minimum Viable Product (MVP) with focus  in AI and/or XR.
• Work solo or in small teams.
• Can commit to full duration of incubation  (full-time or part-time)Believe in ethical, sustainable tech and art.

Key Benefits & Perks

• €500 per project for materials and consumables.
• Unlimited access to XR headsets, motion-capture studio, projectors and more.
• Dedicated AI/XR Playground for usability testing with diverse audiences.
• Direct introductions t industry showcases and festivals.
• Feature in a press-friendly end-of-program expo

Selection Criteria

Projects are judged on:

• Technical Maturity: How solid is your MVP?
• Creative Vision: Originality and storytelling power.
• Impact Potential: Social or cultural relevance.
• Team Readiness: Commitment and capacity to deliver.

Program Details & Timeline

• June–July 2025: Open Call & Talent Research.
• Last week of July 2025: Final selection of five teams.
• September 2025:
  • Kick-off
  • Start educational curriculum
  • Mentor assignment & group sessions.
• October 2025: One-on-one technical and business mentorship.
• November / December  2025:
  • Final presentations in Barcelona and in partner location in Catalunya; two projects chosen for “Super-acceleration”.

Program Content Outline

Full curriculum and mentor lineup confirmed by end of August 2025.

Mentors & Trainers

(pending final confirmation)

• Solimán López (Digital Artist & VR Mentor).
• Kris Pilker (XR Artist & AI Mentor).
• Rachel Heavey (XR Developer & Programmer).
• Daniel González-Franco (XR Artist & UX Designer).
• Esen Küçüktütüncü (Unity & XR Developer).
• Lissette Lemus (AI Researcher, CSIC-IIIA).
• Alex Ginés (Innovation Technician, Blockchain Storytelling).
• Marta Ordeig (Founder, Garage Stories – XR Entrepreneurship).
• Michael Barngrover (Director, XR4Europe).
• Aurelie Delater (STARTS Project Manager).
• Daniel Sabio (XR Artist & Programmer).
• Betty Bigas (Art Curator & Cultural Strategist).
• Xavi Bové (Xavi Bove Studio and Director of Master and Bachelor program in Digital Arts in La Salle).

Partners & Sponsors

Sónar · MIRA · Eufònic · La Salle · UPF · XR4Europe · Chronique · Meetspace · Public Art Lab.

Alumni Spotlight

Nubia Lab 2024 took my VR prototype from proof-of-concept to festival-ready in just six months.”—Marina R., Alumna 2024

“Thanks to the Playground tests, we fine-tuned our AI narrative and landed a showcase slot at Ars Electronica.”— Leo T., Alumnus 2024

FAQ

• • Can I apply if my team is outside Barcelona?
    Yes! We offer remote sessions and cover travel stipends for key in-person events.
  • How much technical support will I get?Each team gets a dedicated XR/AI specialist for weekly check-ins and hands-on workshops.
  • What if I need extra developers or artists?
    You can propose subcontracting in your application budget; we’ll review it during selection.

How to Apply

🔸 Deadline: July 31, 2025
🔸 Apply here: https://forms.gle/cpgpUBW58gZgdQi19

Contact & Support

Questions? Email us at info@espronceda.net