Nubia Lab ISA 2024

 

NUBIA Lab is an incubation program designed to support local artists and creatives in developing innovative projects that bridge the physical and digital realms. Hosted by the ESPRONCEDA, Institute of Art and Culture, the program offers mentorship, workshops, and resources in areas like the Metaverse, Web3, Blockchain, Virtual Reality, Extended Reality, and Artificial Intelligence. Participants have the opportunity to present their work in exhibitions and join the NUBIA community, which fosters collaboration and exposure.

NUBIA Lab ISA 2024 is a distinguished Catalan incubation program that identifies six of the most innovative projects in emerging or professional digital art. Over 12 intensive weeks of mentoring, participants have the opportunity to evolve and refine their projects. The incubation program is built on three world-class methodologies—developed by STARTS, NESTA, and MIT Media Lab—combined with the expertise accumulated by ESPRONCEDA, Institute of Art & Culture.

Among the six selected projects, two will be chosen on November 12 to proceed to a super-acceleration phase, preparing them for presentation at prestigious platforms such as Venice Immersive, Cannes XR, and New Images Festival in 2025.

This year’s program is a significant step forward from 2023, with:

  • A longer incubation period for deeper project development.
  • Expanded mentorship from globally recognized experts.
  • Integration of advanced technologies such as AI, VR, and generative design.
  • A clearer pathway to international platforms, solidifying the program’s role in nurturing global creative talent.

 

Inspiring workshops

The 2024 edition has been enriched by a series of inspiring workshops led by prominent experts from the art-tech sector. These workshops provided participants with invaluable tools, insights, and methodologies to elevate their creative projects:

Alejandro Martín
Specialist in digital and contemporary art, Alejandro shared his visionary perspective on the present and future of the sector. @alejandro_martin_n

Marta Ordeig
Founder of Garage Stories and expert in creative project management, Marta inspired participants with innovative tools to propel their projects forward. @garage_stories

Marc Gálvez
VR creator who delved into virtual reality as an artistic and creative medium, demonstrating its transformative potential. @marcgalvez23

Daniel Sabio
Master in Touch Designer, Daniel guided artists in creating immersive experiences through generative design. @thegladscientist

Solimán López
Internationally recognized for his groundbreaking projects and exhibitions, Solimán shared insights into scaling creative work globally. @solimanlopez

Lisette Lemus
Passionate about emerging technologies, Lisette explored how artificial intelligence is reshaping the art world.

Àlex Ginés
A creative storytelling and intellectual property expert, Àlex offered practical strategies for crafting resonant narratives.

Betty Bigas
Specialist in fostering collaborations between companies and digital art projects, Betty offered actionable advice for building impactful partnerships. @betty_bigas